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SEO PRO: How to create, manage, and grow your website

Irrespective of the industry, creating a website like John Doe has become a necessity in this day and age. Not only do websites boost the success of your business, but they also make it possible for users to interact with you. But no matter how appealing the concept may seem, the chances are that you may not know where to start. It is also possible that you may not know what kind of website you may desire.

Websites exist in different formats and styles. For instance, the average shopping website would require an e-commerce friendly format. On the other hand, a photographer may need a portfolio-like website or a dedicated blogging webpage. Regardless of the themes and concepts, here is a guide to creating, managing, and growing your website to unbeatable heights.

●        WEB DOMAIN NAME

The domain name serves as the website’s address, allowing users to access it as a doorway. Therefore, it is vital to set a good impression for the website, alongside optimizing it for the search engine optimization factor. Although the domain name should be regarding your passion, there are a few things to keep in mind when deciding it. For starters, the domain must not be hard to spell. Instead, try to keep it simple and memorable. Similarly, aim for short and concise names since they are likely to help the visitor remember your domain.

Moreover, always use an appropriate extension for the website; the most common ones include .com, .co, .org and .net. You must also avoid the use of hyphens and numbers in your domain. Not only do these diminish the elegance of the website, but they also affect the traffic it gets. And speaking of traffic, visit this link https://www.semrush.com/analytics/traffic/ to get an all-inclusive tool for monitoring your audience interaction. Lastly, you must determine if the domain name is available for purchase and if the website address is available for a reasonable price.

●        PURCHASE WEB HOSTING

The selection of a website hosting provider requires a certain degree of consideration. Web hosting providers are responsible for providing the services and tools to make a website viewable worldwide. After choosing the domain name, you will have to connect it with the hosting provider. Doing so will enable online users to visit the website, indicating the traffic it amasses. Hosting services are available from as low as $2 to $100+ every month, considering the features and technology you desire. There is also the option to avail yourself of a discount if you purchase the annual plan, rather than the monthly plan.

While the inexpensive options may seem quite appealing, we recommend against it. The reason is that the $2 option is likely to be a shared server, which means you will probably be sharing the resources with other consumers. But on the other hand, a dedicated server plan is possibly the most expensive hosting plan. The charges can range from $200 to $2000, making it viable for high-performing platforms with noticeable incomes. Nevertheless, instead of going for the extreme sides, we advise aiming for a virtual private server (VPS) service plan, having advantages on both sides. The monthly charges range from $20 to $50, making it super affordable and secure for its price.

●        CONTENT MANAGEMENT SYSTEM (CMS)

Now that your website is somewhat live, the next step would be implementing a content management system. The CMS will enable the user to regulate and maintain their website without requiring any programming or coding knowledge. However, due to numerous options, integrating the right CMS for your website is imperative. WordPress is perhaps the most popular CMS across the globe. The CMS incorporates a vast library of features and widgets and an active support system to help craft new plugins and improve the interface. Even better, because of how commonly used WordPress is, you are likely to come across several developers to help you with any problems you may have.

However, several other options are available for access, as well. If you are looking for a more secure CMS than WordPress, Drupal might be the right option for you. If you seek an overall better and more sophisticated system than WordPress, Joomla! could perhaps be the way to go. But if you are looking for a small and private business plan, you cannot go wrong with systems like Squarespace and Wix.

●        SEARCH ENGINE OPTIMIZATION

SEO is by far the most critical aspect for determining the success of your website or business. It is the compliance of your website with the standards set by Google’s algorithm. As mentioned before, creating and developing a website is not difficult; it does not require much effort either. But ranking your website on the top page for Google or other search engines is crucial. What’s the point of a store if you don’t get any customers, right? Moreover, the idea is to craft a website that allows Google to comprehend your website and seamlessly analyze the link building.

SEO requires the satisfaction of several standards. For starters, you must involve keyword research and its implementation in your content. There are various types of keywords, with each having its advantages. Moreover, aspects like the simplicity of source code and fast loading speeds also determine your website’s SEO score. Additionally, cross-platform support is also essential, along with the use of backlinks and overall link building.

●        WEBMASTER TOOLS AND WIDGETS

Once your website is up and running, you must not stop there. Since your targeted audience has begun to visit your website, now would be the optimal time to monitor your performance. Seo tools like Google Analytics and SEMRush toolkit will help you monitor the trends for your website. Moreover, enable you to determine the routine statistics for website viewership, bounce rate, and average time spent. Bounce rate is the average of users that left the website right after viewing one page.

The tools also help identify errors and broken links on the website. They also help determine the website’s download time and its load-time. Moreover, the SEO aspect is undoubtedly crucial for a website, but how does one recognize the factors a website lacks? Webmaster tools serve as the utility for gathering data that further directs you to resolve issues.

CONCLUSION

Also, as mentioned before, and having read the content, it is clear that creating a great website is not that difficult. It has several steps to it, but the problems begin to surface when growing and refining the website. Websites and blogs require consistency and a lot of effort. Lacking in either of the aspects often leads to the demise of a website. Therefore, not only must you grow your website, but you must also continue to polish the website for your visitors further. Doing so will enable your website to stand a chance for succeeding in this saturated marketplace.

Written by Casim Khalid

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